With the launch of new MacBook Air, as well as upcoming Mac OS X Lion, Apple still testifies that age and maturity beneficially affects their ability to create and innovate. January 2011 will put 27th annual mark on Mac’s firstborn, Macintosh 128k. 27 years, you say? In the world where past gets measured by months, that feels like an eternity.
However, company owes much of the loud praises to Steve Jobs, genius behind the Apple empire. Since he came back in 1996. Apple’s revenue has skyrocketed. Although Steve and Apple have, by the standard’s industry, ‘grown old’, their behaviour and products certainly convince us otherwise. Today, they offer us plenty of different devices, carefully crafted to suit our needs, whether we’d pick an iMac, portable MacBook with 10-hour battery life, or revolutionary iPhone or iPod. Here, question imposes itself: what’s the reason behind the success? What’s the ingredient Jobs has discovered that has remained hidden from most of the other industry competitors?