Fleka

Konferencija Ekonomija Crne Gore

Most recent fruit of the collaboration between fleka and Chamber of economy of Montenegro was creation of visual branding for the Economy of Montenegro Conference 2010.

Visual identity

Key motive behind visual identity was the idea of optimism and prosperity of Montenegrin economy. The idea revolves around graph with positive trend that contains three layers: blue one represents the sea, black represents the mountains and yellow represents bright, sunny sky. The whole tri-color idea was developed further into the other graphics, such as cloud-like elements made of shaded facets.

Branding

Branding a conference means having great opportunity to present yourself to variety of people through your work and, at the same time, provide something that will remind them of good times they had at the event.

We branded over dozen types of items: billboards&city-lights, conference guide, ID cards, envelopes, memos, folders, badges, roll-ups, bags, pens.

Each item was carefully designed to enhance professional image and seriousness of the conference.