Earlier this month, Audi launched the campaign named “Divertimento senza stacchi”. The campaign was part of the promotion for the new Audi A1 Sportback in Bologna.
Campaign activities are based on the interactive Facebook game (designed by fleka) that presents user with a selection of vides to be manipulated and shared further. The videos are based on the idea of antagonisms fighting each other (conveniently named Girlfriend VS Football, Rock VS Silence and so forth) that user can customize with his and his friends’ portraits and share further via other social networks.
You can find the game on this link. Try it out for yourself!