Fleka

We are proud to present you one of our recent applications, Nike Marketplace Mapping 2.0.

Nike Italia's marketing team felt the need for a tool that would aid them in their work. Number of issues have risen in connection with their very diverse group of customers, spread all over the Italy. They needed some way of monitoring customers' needs and desires, so they could supply stores with propper articles, depending on the type of their customers.

We came up with Nike Marketplace Mapping (check the website, nike.mappami.com). Based as an interactive map, armed with all sorts of filters and possibilities for mapping city zones as well as types of customers, it serves as strategic tool for Nike's marketing team. At the moment, being still a demo version, applicaton covers few cities (Milano being the focus of the demo version), maps different types of city areas (and types of customers, consequently), shows certain points of interests in refference to Nike's products (high schools, universities, clubs, parks, gyms) and allows the marketing team to independently analyze and manage different hotspots. The map also provides the locations of Nike's shops and sub-brands within (NSW, Women, Football, Running) allowing the team to have a peak into them via videos, photographs and interviews with customers.

This application provides the marketing team with all relevant information they need when it comes to planning the market. It serves as an excellent source of data, it gives the idea about physical distances and saturation of certain zones and allows insight into the factors that affect customers' shopping choices. Nike Marketplace Mapping helps with all kinds of executive decisions, varying from the location and interior of separate shops, to the choice of articles to be found within the stores, based on the actuall type of customers who shop there.

So far, Nike's managers have been pleased with our solution and we expect developing the application further in the near future.